Social Media Video Editing Course

Social Media Video Editing Course

Each social media platform has its own visual language, technical requirements, and audience expectations. This course teaches editors how to tailor their work for specific platforms while maintaining brand consistency. Participants learn the optimal video lengths, aspect ratios, and captioning conventions for platforms including Instagram, TikTok, YouTube, and LinkedIn. The curriculum covers platform‑specific editing styles — from the fast‑paced, trend‑driven aesthetic of short‑form content to the more measured, value‑focused approach of long‑form educational video. Students also learn to repurpose a single piece of content across multiple platforms, adapting the edit to suit each context efficiently. The course addresses the use of platform‑native editing tools alongside professional software, and discusses strategies for staying current as platform algorithms and features evolve. Graduates leave with the ability to produce platform‑optimised content that feels native to each channel.

Documentary Editing Techniques Course

Documentary editing is a distinct art form that requires the editor to find the story within hours of raw footage, often without a script. This course teaches the unique skills of the documentary editor: logging and organising vast amounts of material, identifying narrative threads, and constructing compelling stories from real‑life events. Participants learn to work with interview footage, verité scenes, archival material, and B‑roll to build sequences that inform and move audiences. The curriculum covers the ethical responsibilities of the documentary editor, including fair representation of subjects and honest treatment of events. Students study documentary structure — from observational to expository to participatory forms — and practice applying these frameworks to their own edits. Hands‑on projects involve cutting a short documentary from provided raw footage, with mentorship on storytelling decisions at every stage of the process.

Short Video Editing Basics Course

This introductory course is designed for complete beginners who want to master the fundamentals of short‑form video editing. Participants learn to navigate a professional editing timeline, import and organise footage, perform basic cuts and trims, and understand the principles of pacing and storytelling that keep viewers engaged. The curriculum covers essential techniques including clip arrangement, basic audio levelling, simple colour correction, and the addition of titles and captions. Through hands‑on projects working with real footage, students build a portfolio of short videos suitable for social media platforms. Special attention is given to the technical requirements of different platforms, ensuring graduates can export videos in the correct format and aspect ratio for their chosen channel. By the end of the course, participants will have the confidence and skills to produce polished short videos independently.

Basic Video Color Grading Course

Colour grading transforms flat, unprocessed footage into images with mood, depth, and visual impact. This introductory course demystifies the colour grading process, making it accessible to editors without prior colour experience. Participants learn the fundamental tools of the colourist: exposure and contrast adjustment, white balance correction, and the manipulation of shadows, midtones, and highlights. The course covers the difference between colour correction — fixing problems and achieving a neutral starting point — and colour grading — applying a creative look that serves the story. Students work through structured exercises to develop their eye, learning to read scopes including waveform, vectorscope, and histogram. The curriculum also addresses skin tone preservation, a critical skill for any colourist. Graduates leave with a solid foundation in colour theory and the practical skills to enhance their projects immediately.

Video Animation Editing Bootcamp

Animation adds a dimension of polish and engagement that static footage alone cannot achieve. This bootcamp teaches editors to incorporate animation techniques into their video projects, from simple motion graphics to complex animated sequences. Participants learn keyframe animation principles, easing and motion curves, and the integration of animated elements with live‑action footage. The curriculum covers title animation, lower thirds, animated icons, and explainer‑style motion graphics. Students work with shape layers, masks, and text animators to create dynamic visual elements. The bootcamp also addresses performance considerations, ensuring that complex animations render efficiently without overwhelming hardware. Hands‑on projects include creating an animated logo sting, an explainer video segment, and a social media post with integrated motion graphics. Graduates leave with a versatile animation skill set that immediately enhances the production value of their work.

E‑commerce Product Video Production Bootcamp

Product videos have become essential for online retail, with studies showing they significantly increase conversion rates when executed well. This bootcamp covers the complete production and editing workflow for e‑commerce product videos, from planning the shoot to delivering polished, sales‑focused content. Participants learn lighting techniques that make products look their best, camera movements that showcase features and details, and editing approaches that present information clearly and persuasively. The curriculum addresses platform‑specific requirements for marketplaces, social commerce, and brand websites. Students gain hands‑on experience filming and editing product showcases, unboxing videos, demonstration clips, and lifestyle integration pieces. Practical guidance on working with limited equipment and space ensures the techniques can be applied immediately, regardless of budget.